This craft brewer broke all the rules of business and you should too

BrewDog isn鈥檛 your run-of-the-mill beer maker. Founded in Scotland in 2007 by James Watt and Martin Dickie, the brewery became popular fast and needed money to aid in expansion. Unconstrained by traditional business practices, Watt and Dickie came up with a different idea. As Watt recently told Yahoo Finance: 鈥淲e couldn鈥檛 get money from the banks. We needed money to buy equipment to expand our business, so we turned to the people who enjoy the beers that we make. So we鈥檝e got 40,000 equity punk investors who鈥檝e been with us since 2009. It鈥檚 the heart and soul of our business, and we don鈥檛 just have investors 鈥 they鈥檙e ambassadors, advocates, and they鈥檝e really been key [in] turning our business into what it is today.鈥滱nd what they are today, according to the Guardian newspaper, is a company that has grown operating profits by 112% annually since 2011. BrewDog expects to produce the equivalent of 264 million pints of beer annually by the end of 2016. Helping to drive that growth will be expansion in the United States. 鈥淲e acquired a 42-acre site in Columbus, Ohio,鈥 Watt told us, 鈥渁nd our new production facility there is half-built, so we should be making beer in the U.S. by late 2016.鈥滷or those inspired by BrewDog鈥檚 unorthodox business practices, Watt has a new book, Business for Punks: Break All the Rules 鈥 the BrewDog Way, detailing how and why he and Dickie decided to go against tried and true business school methods.On following the advice of others 鈥淎dvice is for idiots. If you鈥檙e going to fail, fail on your own terms, make your own mistakes and don鈥檛 listen to what anyone says.鈥漁n networking 鈥淚t鈥檚 a complete waste of time. People with big egos feeding those egos with slaps on the back and lukewarm canap茅s. Ignore it.鈥漁n stealing from others 鈥淵ou鈥檝e got to find inspiration from everywhere except your own industries. So steal, bastardize, get inspiration from all round about you and take that into your industry and make it better.鈥漁n job interviews 鈥淭he only thing you find out at a job interview is how good someone is at a job interview. It鈥檚 a terrible way of ascertaining if someone鈥檚 a good fit for your business.鈥滵on鈥檛 start a business … start a crusade!鈥淚t鈥檚 all about the mission. People don鈥檛 care so much about what you鈥檙e doing they care about why you鈥檙e doing it. … Start with 鈥榳hy.鈥 That underpins a lot of what we do. Our mission is to make other people as passionate about great craft beer as we are and that is our guiding light. That is our true north, and that is what we focus on.鈥滿ore from Yahoo FinanceNational Margarita Day: Three recipes to celebrate withYahoo Finance cocktail of the week: The wild rideHow to make James Bond’s favorite drink: The MartiniBusinessJames Watt


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